Blueprint.
A scoped engagement that builds the AI marketing strategy your function needs, with capability transferred.
Designed for your business. Senior-led throughout. Capability that stays in your team after we leave.
What Blueprint is.
-
What it is.
A scoped strategic engagement that builds AI marketing strategy and transfers capability.
-
What it produces.
A designed strategy, a capability map, governance, and playbooks your team uses to operate.
-
What it ends.
When your team holds the strategic capability. Not a retainer. Not implementation by us.
We design. Your team operates.
When the Blueprint applies.
Where designed strategy changes the outcome.
A marketing function being rebuilt with AI inside from the start.
AI tried in marketing without becoming a governing strategy.
New leadership inheriting fragmented AI use across the function.
A business shift requiring AI marketing strategy to be rebuilt.
Pressure to formalise the function's AI approach for governance.
An AI marketing position needed to hold up to leadership scrutiny.
The Blueprint turns the situation into a designed AI marketing operating model.
How a Blueprint works.
A scoped strategic engagement, run by senior consultants.
Discovery and design first. Delivery and capability handover after.
Three workstreams combine in different proportions. The strategic design. The capability map. The governance framework.
Every engagement has exit criteria. Scoped at the start. Not negotiated at the end.
What your team receives.
The strategic operating model
The full AI marketing strategy with sequenced roadmap and decision rights.
The capability map
What resources the strategy requires to be operated, named clearly enough to act.
The governance framework
AI policy formalised, decision rights documented, cross-functional sign-off mapped.
The playbooks
Documented procedures your team uses to operate from the Blueprint output.
Working with Cypher
A scoped engagement of four to eight weeks. Pricing scoped to your situation and confirmed in the Proposal.
The next step is the Diagnosis.
Take the Diagnosis to see whether a Blueprint is the right next step. Or enquire about the Blueprint if you have already named the question.
Have a question first? Read our FAQ