Insights
Senior thinking on AI in marketing.
The articles a senior marketing leader reads to recognise their own situation in. Where AI fits, where it does not, and what to do next. If the thinking resonates, the Diagnosis names the gap your function is in.
Marketing has not changed. The way it gets done has.
Senior leadership is asking sharper questions every quarter. Vendors are louder than ever. The fundamentals of marketing have not moved. What sits beneath them has. This is the situation Cypher was built to address.
The five gaps every AI marketing function lives in right now
Most AI marketing problems do not get fixed because they get misdiagnosed. Marketing functions tend to live in one of five recognisable patterns. Naming which one you are in is the precondition for fixing it.
Why most AI marketing audits create more noise, not more clarity
You commissioned an audit. You received a deck. You are no closer to a defensible decision than you were before. Most AI marketing audits produce a list of opportunities, not a feasibility judgement.
Why good agencies still fail with AI inside bad marketing systems
Your agencies all use AI now. Their fees have not moved. The instinct is to blame the agency. The agency is rarely the problem. The system the agency operates inside is.
Built to leave: why most AI advisors are structured to stay
Every AI advisor in your market is configured to stay. Cypher is configured to leave. The difference is structural, not positional, and it changes what you are paying for.