Insights
Senior thinking on AI in marketing.
The articles a senior marketing leader reads to recognise their own situation in. Where AI fits, where it does not, and what to do next. If the thinking resonates, the Diagnosis names the gap your function is in.
Marketing has not changed. The way it gets done has.
Senior leadership is asking sharper questions every quarter. Vendors are louder than ever. The fundamentals of marketing have not moved. What sits beneath them has. This is the situation Cypher was built to address.
The five gaps every AI marketing function lives in right now
Most AI marketing problems do not get fixed because they get misdiagnosed. Marketing functions tend to live in one of five recognisable patterns. Naming which one you are in is the precondition for fixing it.
Why good agencies still fail with AI inside bad marketing systems
Your agencies all use AI now. Their fees have not moved. The instinct is to blame the agency. The agency is rarely the problem. The system the agency operates inside is.
What to say when your CEO asks about your AI marketing plan
The CEO is asking. The deck is not the answer. A defensible AI marketing plan has four parts. Here is what to walk into the meeting with.