Insights

Senior thinking on AI in marketing.

The articles a senior marketing leader reads to recognise their own situation in. Where AI fits, where it does not, and what to do next. If the thinking resonates, the Diagnosis names the gap your function is in.

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The five gaps every AI marketing function lives in right now
Strategy and Structure, Marketing Clarity, How Cypher Works, Senior Decisions, The Cypher Clarity Framework Cypher Marketing AI Consultancy Strategy and Structure, Marketing Clarity, How Cypher Works, Senior Decisions, The Cypher Clarity Framework Cypher Marketing AI Consultancy

The five gaps every AI marketing function lives in right now

Most AI marketing problems do not get fixed because they get misdiagnosed. Marketing functions tend to live in one of five recognisable patterns. Naming which one you are in is the precondition for fixing it.

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Why most AI marketing audits create more noise, not more clarity
Strategy and Structure, Marketing Clarity, How Cypher Works, Senior Decisions Cypher Marketing AI Consultancy Strategy and Structure, Marketing Clarity, How Cypher Works, Senior Decisions Cypher Marketing AI Consultancy

Why most AI marketing audits create more noise, not more clarity

You commissioned an audit. You received a deck. You are no closer to a defensible decision than you were before. Most AI marketing audits produce a list of opportunities, not a feasibility judgement.

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