Insights
Senior thinking on AI in marketing.
The articles a senior marketing leader reads to recognise their own situation in. Where AI fits, where it does not, and what to do next. If the thinking resonates, the Diagnosis names the gap your function is in.
What to say when your CEO asks about your AI marketing plan
The CEO is asking. The deck is not the answer. A defensible AI marketing plan has four parts. Here is what to walk into the meeting with.