Insights
Senior thinking on AI in marketing.
The articles a senior marketing leader reads to recognise their own situation in. Where AI fits, where it does not, and what to do next. If the thinking resonates, the Diagnosis names the gap your function is in.
Why good agencies still fail with AI inside bad marketing systems
Your agencies all use AI now. Their fees have not moved. The instinct is to blame the agency. The agency is rarely the problem. The system the agency operates inside is.